Effective Date: 25 July 2025
Last Updated: 25 July 2025

1. Who We Are

Carter Fleet Ltd ("we", "us", or "our") is a UK-headquartered public relations firm operating globally. We are registered with the Information Commissioner's Office (ICO) in the United Kingdom.

Company Name: Carter Fleet Ltd
Company Registration Number: 16458372
ICO Registration Reference: ZB911481
Registered Office: Unit 4 Grovelands, Boundary Way, Hemel Hempstead, Hertfordshire, England, HP2 7TE
Email: salman@carterfleet.com 

We are committed to protecting the privacy of individuals and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable global data protection laws.

2. What This Policy Covers

This Privacy & Cookies Policy explains:

• What personal data we collect

• Why we collect it

• How we use and store it

• When and how we may share it

• Your data protection rights

• How we use cookies on our website

  
  

3. The Data We Collect

We may collect and process the following personal data:

a. From Prospective Clients:

• Full name

• Email address

• Phone number

• Business address

• Any other information you choose to share with us voluntarily during the enquiry or project scoping phase
  
  

b. From Contracted Clients:

In addition to the above, we may collect:

• Information related to your business, products, services, or campaigns

• Invoicing details

• Financial data (where relevant)

• Staff numbers (where relevant)

• Original research conducted by you

• Proprietary information shared as background for messaging and advice or, with consent, to be released for PR purposes

All data provided to us that is not in the public domain will be treated as strictly confidential and will not be shared externally without your prior consent.

4. How We Use Your Data

We use your data for the following purposes:

• To respond to new business enquiries and scope potential projects

• To communicate with you and manage ongoing client relationships

• To develop, plan and execute PR campaigns

• To provide strategic advice, analysis and deliverables

• To manage invoicing and administration

• To comply with legal or regulatory obligations

With your consent, data provided may be used in public relations campaigns (e.g., press releases, media outreach, campaign materials), but only where suitable and appropriate.

5. Lawful Basis for Processing

Under the UK GDPR, our lawful bases for processing your data are:

• Consent – for data you have explicitly agreed we may use in PR activities

• Contract – when processing is necessary to fulfil our obligations under a contract with you

• Legitimate interests – for business development, client management, and internal administration

• Legal obligation – to meet regulatory or compliance requirements
  

6. How We Store and Protect Your Data

All personal and business data is stored securely on password-protected systems and devices, with access restricted to authorised personnel only.

We implement appropriate technical and organisational measures to safeguard data against accidental loss, unauthorised access, or disclosure.

We retain your data only for as long as necessary to fulfil the purposes we collected it for, including for legal or contractual reasons.

7. Sharing Your Data

We do not share your personal or business data with any third parties unless:

• You have given us explicit, written consent

• We are legally required to do so

Any external sharing for PR purposes is only done with prior consent and in alignment with agreed campaign objectives.

8. International Transfers

As a globally operating firm, we may process data outside the UK if you choose to run PR campaigns internationally. Where this occurs, we ensure that appropriate safeguards (such as standard contractual clauses approved by the ICO) are in place to protect your data in accordance with UK GDPR.

9. Your Data Protection Rights

Under the UK GDPR, you have the right to:

• Access your data

• Correct inaccurate or incomplete data

• Request erasure of your data (“right to be forgotten”)

• Restrict processing of your data

• Object to processing based on legitimate interests

• Withdraw consent at any time (where processing is based on consent)

• Data portability (in certain circumstances)

• Lodge a complaint with the Information Commissioner’s Office (www.ico.org.uk)

To exercise your rights, please contact us at: salman@carterfleet.com 

10. Cookies Policy

Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device to help us understand how our site is used.

a. Types of Cookies We Use:

• Strictly Necessary Cookies – essential for the operation of our website

• Analytical/Performance Cookies – help us measure how users interact with our website

• Functionality Cookies – remember choices you make to improve your experience

We do not use cookies to collect personally identifiable information without your consent.

b. Managing Cookies:

You can control or delete cookies at any time through your browser settings. You can also opt out of analytics cookies when visiting our site for the first time via our cookie banner.

11. Updates to This Policy

We may update this policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email. Please check back regularly to stay informed.

12. Contact Us

If you have any questions about this policy or wish to exercise your rights, please contact:

Data Protection Contact
Carter Fleet Ltd
Email: salman@carterfleet.com
Address: Unit 4 Grovelands, Boundary Way, Hemel Hempstead, Hertfordshire, England, HP2 7TE